Our Story
From a humble beginning in 1992 as a shop selling organic products in Malacca, Simple Life has grown over the years to 12 outlet selling healthy vegetarian food featuring recipes by the person behind it, Madam Tracy Ngo, who is the founder of Simple Life and the author of three organic recipe books. We started the first outlet in Klang Valley on 13May 2011 in Sunway Pyramid and has grown there to where we are today.
Back in early 90s, there was little demand for organic products, but as awareness and health consciousness slowly built up, Madam Tracy began getting inquiries on how to cook organic produce. Madam Tracy started selling vegetarian food on small scale in 1995 to encourage people to go vegetarian and held cooking classes to educate customers as well.
Healthy Vegetarian Concept
Simple Life Healthy Vegetarian Restaurants are for from the usual vegetarian restaurants, we are lively, young trendy vibe and are inviting, with friendly service and top-notch vegetarian food.
Eschewing the use of mock meat which is mainly made of gluten, Simple Life serves up food that is natural and healthy. Only organic or natural produce goes in to cooking pot.
Simple Life also offers quality food, such as a multi-grain rice, which contains more fibre and is more nutritious. It uses organic flour imported form Australia and serves a healthy charcoal bread made from edible charcoal from japan. These days, there is a growing trend for eating healthy among young people, so Simple Life has been seeing a lot of younger generation visiting us nowadays.
Positioning ourselves as a healthy food restaurant for everyone with an interest in eating healthy, Simple Life upholds the principle of using no MSG, no whites (eg. White sugar, flour), no preservatives and no trans-fat.
Our Vision
To be the choice chain Healthy Vegetarian restaurants providing quality Natural & Organic food in promoting an eco-friendly diet for a Healthy Lifestyle.
Our Mission
To encourage Healthy Habitual diet of Vegetarian food, promoting our loves towards the universe through Protection Achieving the object of co-existence between Mankind and Nature.
